GIOVANNI Smoothing Castor Oil is a rich, multipurpose, expeller-pressed oil derived from the seeds of the sustainable crops of the Ricinus Communis plant. So nutritious that it leaves hair and skin feeling beautifully replenished, every time. Moisturizes hair and scalp Helps alleviate a dry, flaky scalp Smooths and tames hair Reduces frizz and helps rebond split ends Provides incredible shine A natural humectant How to Use: Massage Smoothing Castor Oil hair treatment onto desired areas to soften, soothe, or hydrate. Use as often as needed. Add to your favorite beauty products for moisturized hair and skin. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all thing’s hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging, and marketed with extraordinary visuals and graphics.